FORTRESS (brand story) - Fortress Clothing

FORTRESS (brand story)

Posted by Mike Lewis on

The Fortress Clothing Brand Story

Warm to the Core™: The Fortress Clothing Journey

Fortress Clothing® began with a simple, yet ambitious goal: to keep people warm, even in the harshest conditions. This mission has guided our journey from the very start, leading to the development of our innovative Aeris® insulation technology.

Innovation Rooted in Necessity

Our founder, Dale Lewis, faced extreme cold while working in Alaska. Frustrated with the inefficacy of traditional cold-weather gear, he envisioned a solution that would keep wearers warm, dry, and comfortable, regardless of the conditions. This vision led to the creation of Aeris® insulation, a patented USA technology that revolutionizes how we think about staying warm.

The Breakthrough on Shark Tank

Our big break came when Fortress Clothing® was featured on Shark Tank. This exposure showcased our unique technology to a broad audience, solidifying our reputation for producing high-performance cold-weather gear. The Sharks were impressed by our product's ability to keep users warm even when wet, setting us apart from other brands.

Expanding the Line

Building on this success, we expanded our product line to include a variety of men’s and women’s clothing, such as base layers, jackets, vests, parkas, and more. Each piece is designed to work across a broad temperature range, making it versatile for different environments and activities.

Why Fortress?

Fortress Clothing® stands out because it addresses all critical aspects of staying warm outdoors:

  • Warm When Wet: Aeris® insulation evacuates moisture, keeping you warm even when wet.
  • Easy to Move: Our thin, lightweight insulation allows for greater freedom of movement without bulk.
  • Wind-Blocking: Our gear effectively blocks wind, drastically reducing wind chill.
  • Compact: Fortress Clothing compresses easily, fitting into small spaces for maximum convenience.

Empowering Outdoor Enthusiasts and Professionals

Our products are perfect for outdoor enthusiasts, snow sports athletes, industrial workers, public safety personnel, military members, and preppers. Whether hiking, working in extreme conditions, or preparing for the unexpected, Fortress Clothing® ensures you stay warm and focused.

Taking Control of Your Environment

With Fortress Clothing®, you don’t have to let the cold dictate your activities. Our gear keeps you comfortably warm from 40°F above to 40°F below, allowing you to face the cold with confidence and focus on what you love.

Join the Fortress Family

Experience the warmth and comfort that thousands of others have discovered. With our money-back guarantee, you can see for yourself how Fortress Clothing® keeps you warm to the core.

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